Glen Powell co-founded Smash Kitchen to rethink what belongs in the American pantry including organic, uncompromising staples built for real kitchens. They came to BRAINS to translate that ethos into a digital experience that felt as bold as the packaging on shelf. With a custom Shopify build we prioritized accessibility and mobile UX throughout, letting the brand's high-contrast visual identity do the heavy lifting.

As they near their first year, they are expected to gross over $100mm.

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