Magna-Tiles is America's number one magnetic building set. A brand that didn't need reinvention, just a platform worthy of where it was headed. I led web strategy and visual design for a full site migration from WooCommerce to a customized Shopify build, including content architecture, user flows, and audience mapping.

The result is a modern experience for Magna-Tiles that's already increased sales 50% YoY.

‍