BallerCam came to BRAINS for a go to market strategy to launch their new product – an AI sports tracking app that turns your iPhone into a livestreaming highlight reel creator. Under my direction, we worked on the full process from web strategy to launch with a custom Shopify build. The BallerCam site is media-rich with multi-sport use cases and ambassador content from Alex Morgan and Dwyane Wade. With one main product and many add-ons, a highly customizable bundler was built including varying iPhone adapters and subscription tiers.

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